Brand History and Mission

Know your Heritage , Wear your Heritage, Rep your Heritage, Rep It. Color Heritage Apparel is for People of all Nations.

Color Heritage Mission thru its parent company Yetebeb:Bet: Inc (House of Wisdom) is furthering the cause of ETHIOPIANISM to the world by making its contribution thru Fashion, Art, Music and its Cultural lifestyle.

Color Heritage Premium Reggae Wear is designed for the strong minded, the bold and the many who dared to be different, Inspired by the struggle and the richness of this culture we vowed to preserve, not only did we take the initiative but we challenge you to do the same, our forefathers fought for our heritage and our mothers swore to protect it, now we owe it to ourselves to rep it, “There are many ways to rep your heritage”.

At Color Heritage Premium Reggae Wear we offer originally designed Roots Wear, Ethiopian Wear, Reggae Wear, Rasta Wear and Culture Wear at all times. We take pride in extending quality customer service and strive to meet the needs of our consumers.  Be the first to experience this unique Ethiopic inspired lifestyle brand that takes its influence from the Roots of Ethiopianism, the Caribbean, Africa, Reggae and World Music, Heritage Themes, Ethiopian Icons and Motifs!

Knowledge is Power – Know your Heritage! Wear your Heritage! Rep your Heritage! Rep It” Join the movement…..The Color Heritage Movement “Rep It”

The Founder – Winston Jack

Trinidad, considered the capital of the Caribbean has produced an assortment of sub-cultures and blends equaling the hybrids in all forms of social life. Whether it be cultural in regards to the various racial groups that has settled there, or in specific the cuisine that resulted in the mishmash of these various ethnic sections. Everyone from Chinese, to Indian, and most dominantly the African has contributed to the mosaic of diversity that is Trinidad.

Winston Jack emerges as a hyper example of this dynamic. A product of the grounded sensibilities of the folk aspect of Trinidadian life, the spiritual musings of Ras Tafari Ideology, and the TADOW nature of Hip Hop music. Winston Jack of Pleasantville, San-Fernando Trinidad  landed as one of the senior designers of Rapper Jay-Z and Mogul Dame Dash’s well acclaimed and commercially successful Rocawear and State Property Apparel for seven years before launching Color Heritage Apparel.  This scribe will attempt within this limited amount of space to produce the “links” between Winston Jack local Ruffian, and Winston Jack employee/entrepreneur in the world coveted fashion district of midtown Manhattan.

Early in Winston’s life, approximately at the age of twelve a dance troop claimed his attention and ignited a passion for performing and expression. In conjunction with the youthful endeavor came the heeding of the Honorable Marcus Mosiah Garvey that took root in Winston’s work ethic and prompted him to find ways of being self reliant and independent. The pursuit of self-reliance planted the seed which budded into the entrepreneur Winston Jack is today. Earlier in his life this same seed planting was the conduit that drove him to develop his talent for art into various painting gigs. One of which being an airbrush T-shirt hustle and mural painting responsibilities for the Ethiopian Orthodox Church, of which he is an active member and lovingly known as Amde Brhan (Pillar of Light) amongst his congregation. Winston from an early age was drawing Ethiopian Art. Ethiopian Art known for its signature depiction of Angels, Saints, and unique use of colors and shapes, served as the launching board for Winston’s designing capabilities and color structure.

As most people from the Caribbean who posses a certain aptitude for ambition and progress yet share the same underclass reality of the sons and daughters of the colonial experience, Winston sought opportunity in “foreign”. (That’s the United States for those ignorant of Caribbean terminology). His flight to America landed him at the unofficial embassy of West Indian Transplant… East New-York, Brooklyn. Naturally, after touching down in “foreign”, Winston went looking for work and found employment in a warehouse. Subsequently, Winston found more meaningful employment with a screen-printing company that was naturally more along the lines of his calling and affiliation of talents. At this screen-printing company he befriended two African American males who solicited his designing services resulting in four different T-shirts that two men produced and showcased at the NAMSB menswear show, faithfully bringing Winston along to the buyers’ market event. It was precisely at this event that Winston found the inspiration to pursue the creation of his own line of clothing that he called “COLOR HERITAGE”.

The name “Color ” suggested to him by his friend and “Heritage” taken from the original name Black Heritage” to form the name Color Heritage Apparel.